Successful through innovation

Hazera’s high-quality onion varieties are sold worldwide

‘The Netherlands is the market leader in the export of onions. Hazera plays a major role in this success. At the moment we are ranked third in the export of onions worldwide. Our onions are top quality, the crop is exceptionally good and we have enthusiastic growers. This did not happen by chance. We have worked very hard to achieve this’.When Wim van der Heijden, Global Product Manager for onions at Hazera, starts talking about his job, he will want to tell you everything. ‘We experience more than ten percent growth in our company annually. That says a lot about our achievements. We are also developing new varieties for the organic market and the results in that area are very promising.’
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Hazera’s mini watermelons – the winning team

Personal watermelons currently account for about 15% of the US watermelon market, and the percentage is steadily increasing.

Among the reasons for this impressive growth are consumer enjoyment of the truly delicious taste and convenience of the mini-watermelon, as well as the fact that American families are getting smaller. Recently, mini-watermelons have been capturing a market share away from the similar sized, regular melons.

Hazera Company, a global leader in the seed industry, forecast this trend and offers its customers a range of mini-seedless watermelons of all sizes and textures, with the promise of more to come.
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Hazera at Fruit Logistica 2017

Hazera continues its fresh supply chain commitment by being present at Fruit Logistica 2017, presenting new products, ideas and opportunities for partnerships in the fresh produce supply chain. Fruit Logistica is one of the biggest events in the fresh produce business, held from February 8th to February 10th in the Messe exhibition center in Berlin, Germany. Continue reading

Goutine – delicious taste in a big tomato

Goutine, bred by Hazera, is a unique tomato. It offers food-lovers a distinctive, excellent aromatic taste and an attractive appearance in a full size tomato. Goutine, with its juicy bite, is bringing the taste back into the kitchen. A result of 15 years of breeding; developed, grown and marketed in close collaboration with our partners in the supply chain; and preferred by many consumers.
You are kindly invited to meet Goutine at our stand at Fruit Logistica 2016.

Hazera – Committed to growing together

Hazera brings expertise, commitment and support, combining decades of experience with state-of-the-art technology. Hazera’s innovations are based on the solid foundation of modern science combined with traditional breeding methods to create top performing products offering optimal solutions for the entire fresh produce chain.
Hazera has been a reliable partner since several decades, offering varieties in a wide range of crops including tomato, onion, pepper, watermelon, headed cabbage, cauliflower, broccoli, melon, cucumber, radish, leek and lettuce, covering all major segments for these crops.
Beside agronomic qualities such as yield and disease resistance, Hazera is focusing on qualities required by the fresh chain such as year round supply, long shelf life, attractiveness, suitability for transportation, nutritional qualities, taste and convenience.

Hazera’s headquarters are situated in Israel and in The Netherlands, with subsidiaries in twelve countries and an extensive distribution network providing services in over 100 additional markets.

Hazera’s innovations for the fresh chain at Fruit Logistica 2016

Made, January 6th , 2016

Seed company Hazera will be presenting new opportunities for the fresh produce supply chain at Fruit Logistica 2016, one of the biggest events in the fresh produce business, held from February 3rd to February 5th in the Messe exhibition center in Berlin, Germany.
Hazera focuses on delivering superior value all along the chain, through dedicated vegetable variety breeding and support, creating products that respond to particular needs and open growth opportunities. This is accomplished through long-term cooperation with growers, processors, traders and retailers.

Several successful varieties will be on show demonstrating Hazera’s products and partnering approach.
Dutch grower TB&S for example discovered the outstanding qualities and attractiveness of new pointed red cabbage, Tinty, and brought it to the shelves of leading retail chains. TB&S Co-director, Michel Timmerman: “For us, partnering with Hazera means building on their experience, adding ours, and thus benefiting together from chain-oriented innovative thinking.”
To find out more, industry professionals are most kindly invited to share thoughts and ideas at the occasion of Fruit Logistica 2016.
Of course our special invitation goes to representors of the press and media. For further information please visit us at our stand A-21 in hall 3.2. You can also call Arjan van Steekelenburg, tel. +31 6 4248 0735.
For more information about Hazera and all products please visit our website or at our Facebook page .