Fruitful participation FL 2018

Last week Hazera presented its latest range of crops and innovative concept ‘Share a Summersun smile’ at Fruit Logistica 2018.  Fruit Logistica is one of the most important events in the Fresh Chain and attracts more than 3000 companies and more than 70.000 visitors of 86 different countries.

Hazera focusses on delivering superior value throughout the chain, with dedicated vegetable variety breeding and support, creating products that respond to needs and open growth opportunities.

This is accomplished through long-term cooperation with growers, processors, traders and retailers.
At Fruit Logistica we presented our latest range of innovative products and explored, together with our visitors, the options for fruitful partnerships, as at Hazera we think this is the base for succesful results in the future.

During Fruit Logistica Hazera also successfully presented the Share a Summersun smile concept. Summersun is a yellow cherry tomato with an exceptional taste and color.
A special box with this variety inside was handed out at the fair. On the boxes different smileys are printed, which gives the tomato the look and feel of a great looking emoji, ready for consumption.  At the end of the package you will find a square with the text ‘one to share’. The idea of the concept is to do a positive act  based on good intentions for others, so share your last, tasty tomato with someone else.  Inside the box you will find different stickers, so you are able to add the correct mood to the tomato you are sharing and let people know how you feel.

Thank you for visiting our booth at Fruit Logistica 2018! We look back on a fruitful event with even more fruitful and interesting discussions.
We are happy to meet you in the near future at one of our upcoming events. For more information check out